I thought I would just write a few lines to introduce myself and explain my vision for the future of Herbs in a Bottle. As you will already know, Tony Carter has decided he needs to refocus his future on the technical and innovative aspects of herbal medicine. To this end he has sold the controlling interest in the company to myself. To ensure continuity Tony has agreed to act as ongoing technical adviser and shareholder for the next two years.
I was very excited to be offered the opportunity, as I immediately saw the tremendous potential of Herbs in a Bottle to participate in and contribute to the future of herbal medicine.
My intentions are to maintain the existing high standards of quality, service and reliability to which the company currently operates and to continue our involvement with medical herbalists at every level within our company. To ensure our services are fit for purpose we need the help and cooperation of all our valued clients, customers and friends.
My background, working for strong brand leaders in the agricultural produce industry introduced me to the organic movement to which I have a strong commitment. I have found that enthusiasm and commitment combined with an ethical commercial approach builds businesses with the kind of values and ethics I know we all share.
We already have in place a significant investment plan to grow Herbs in a Bottle with these ethical values. You can be assured that I will be investing in the key areas of people, processes and of course technology. I will do this by reinvesting profits, with the aim of Herbs in a Bottle becoming the premier herbal medicine manufacturer in the United Kingdom, if not the world.
Over the coming months I look forward to meeting as many of you as possible and I do genuinely regard you all as partners in the great enterprise of herbal medicine manufacture. In that spirit, please do not hesitate to send us your feedback, suggestions and ideas for the future.
With very best wishes,
David J Carter,
Managing Director, Herbs in a Bottle